Situational Analysis
Whether you are a global organization doing a rebrand or a small/medium size business looking for more revenue, understanding REALLY what your customers are feeling, thinking and saying is often three different things. We crack the code on these elements and decipher what is important.
We do stakeholder interviews after a Client-blessed questionnaire, a review of primary and secondary research and provide a pre-read Situational Analysis for our Brand Purpose Lab..
Brand Idea Lab
Whether you are a brand manager or an event manager, we can help bring clarity and an idea to your business need.
We drive this through alignment to the strategic imperatives driven by the Situational Analysis.
This can be a thorough strategic exercise the CEO will embrace or a functional idea your internal or external Client will embrace.
Conceptual and Functional Ideas
After alignment to the Idea Lab and the strategic implications, we can begin a Creative Brief for an integrated campaign or a simple functional design for a trade show booth, for your approval.